Last year was a huge upgrade from 2020 as far as candy sales and Halloween participation in general. Not being locked down helps! This year we expect it to be full-on normal-sized Halloween again.
You’ve heard the disclaimers and either gotten vaxxed and boosted or decided not to. Whatever got you here, you’re still here. And even if you don’t plan on dressing up and getting crazy, the fact that you could if you wanted to should be cause enough for celebration this year.
Now on to business.
According to the National Retail Federation, Halloween candy spending should hit a whopping $3.1 Billion this year! That’s a new all time high. We are back baby!
Overall Halloween spending is predicted to be over $10.6 Billion. Up 5% over last year. Bring on Halloween!
The map above reveals the results of our annual data mining, the top 3 most popular Halloween candies in each state. Hover over your state to see the goods. (Apologies, it’s not interactive on mobile devices).
So enjoy the results in the fun map above. Do your state’s choices surprise you? The top Halloween candy in your state are not always what you think they were. Salt water taffy and Hot Tamales performed much better than some expected, for example.
For over 15 years, we’ve been delivering bulk candy around the country. As bulk candy retailers and distributors, we’ve got a lot of candy sales data to comb through. Including some we shipped to New York in recent years…
Hoda and Kathy Lee loved our map!
We have seen a lot of surprising favorites and least favorites over the years. That’s why working with unbiased data is so much fun. We looked at 15 years of sales data (2007-2021), looking in particular at the months leading up to Halloween. We sell nationwide (and to Canada) so we broke down our sales by state. We also have relationships with major candy manufacturers and distributors – all of whom contributed and helped us reach our conclusions.
Then we charted the best sellers in every state for Halloween. And we present it to you in the above futuristic interactive map of the most popular Halloween candy. If you’d like to see the nationwide winners, we made a graphic for that too:
As mentioned above, the National Retail Federation is estimating that shoppers will spend $3.1 billion on Halloween candy.
As you might expect, consumer confidence is way down (-18%) this year, fueled mostly by uncertainty surrounding interest rates and high inflation numbers.
Industry research showed in 2015 that online candy sales were increasing by 15 percent. People are realizing they can save time and money – and not risk covid-19 exposure – by skipping the store and purchasing from the comfort of their home. But will you buy the right candy?
Have a look at the candy your state loves. Let us know what you think in the comments below.
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State by State Data Table
| State | Top Candy | Pounds | 2nd Place | Pounds | 3rd Place | Pounds |
|---|---|---|---|---|---|---|
| AL | Skittles | 105263 | Starburst | 101928 | Hershey's Mini Bars | 93728 |
| AK | Sour Patch Kids | 4873 | Twix | 4673 | Milky Way | 3982 |
| AZ | Hershey Kisses | 779828 | Hot Tamales | 775022 | Snickers | 712387 |
| AR | Butterfinger | 201837 | Jolly Ranchers | 198276 | M&M's | 102837 |
| CA | Reese's Cups | 1231675 | M&M's | 1219928 | Skittles | 1157821 |
| CO | Hershey Kisses | 120982 | Twix | 118372 | Milky Way | 102843 |
| CT | Almond Joy | 2981 | Milky Way | 2371 | M&M's | 2003 |
| DE | Sour Patch Kids | 20083 | Skittles | 16728 | Life Savers | 11292 |
| FL | Reese's Cups | 687288 | Skittles | 580002 | Hot Tamales | 401928 |
| GA | Swedish Fish | 138928 | Jolly Ranchers | 113281 | Reese's Cups | 92837 |
| HI | Hershey's Mini Bars | 26771 | Skittles | 25611 | Butterfinger | 21897 |
| ID | Snickers | 83648 | Starburst | 65728 | Candy Corn | 42998 |
| IL | Sour Patch Kids | 152928 | Kit Kat | 135672 | Starburst | 120928 |
| IN | Starburst | 92811 | Hot Tamales | 91928 | Jolly Ranchers | 72901 |
| IA | M&M's | 65779 | Reese's Cups | 57821 | Hershey's Mini Bars | 51729 |
| KS | M&M's | 211098 | Reese's Cups | 205637 | Sour Patch Kids | 197882 |
| KY | Reese's Cups | 67901 | Hot Tamales | 55219 | Swedish Fish | 38726 |
| LA | Lemonheads | 109826 | Reese's Cups | 102827 | Blow Pops | 90827 |
| ME | Sour Patch Kids | 57829 | Starburst | 48982 | Candy Corn | 13927 |
| MD | Hershey Kisses | 36718 | Hershey's Mini Bars | 35928 | Reese's Cups | 29837 |
| MA | Sour Patch Kids | 69697 | Butterfinger | 67827 | Dubble Bubble Gum | 48921 |
| MI | Starburst | 108928 | Candy Corn | 106527 | Butterfinger | 98726 |
| MN | Hot Tamales | 175726 | Tootsie Pops | 167844 | Skittles | 144672 |
| MS | 3 Musketeers | 91820 | Snickers | 88926 | Butterfinger | 81762 |
| MO | Milky Way | 45281 | Almond Joy | 41902 | Hot Tamales | 39092 |
| MT | Twix | 29833 | M&M's | 28981 | Dubble Bubble Gum | 23842 |
| NE | Sour Patch Kids | 89281 | Salt Water Taffy | 83128 | Twix | 41828 |
| NV | Hot Tamales | 287363 | Hershey's Mini Bars | 267819 | Hershey Kisses | 219891 |
| NH | M&M's | 68993 | Starburst | 61992 | Jolly Ranchers | 40822 |
| NJ | Tootsie Pops | 145726 | M&M's | 142872 | Skittles | 139821 |
| NM | Hershey's Mini Bars | 80726 | Jolly Ranchers | 70927 | Candy Corn | 52729 |
| NY | Sour Patch Kids | 136729 | Hot Tamales | 132891 | Candy Corn | 80928 |
| NC | Reese's Cups | 82019 | Snickers | 79281 | M&M's | 78291 |
| ND | Hot Tamales | 59872 | Jolly Ranchers | 57281 | Candy Corn | 42871 |
| OH | M&M's | 154231 | Blow Pops | 153788 | Starburst | 141756 |
| OK | Skittles | 20091 | Dubble Bubble Gum | 18726 | Snickers | 13827 |
| OR | M&M's | 81982 | Reese's Cups | 76829 | Candy Corn | 62803 |
| PA | Hershey's Mini Bars | 239081 | M&M's | 225783 | Skittles | 201736 |
| RI | Twix | 14987 | M&M's | 14092 | Candy Corn | 11928 |
| SC | Butterfinger | 111984 | Skittles | 104827 | Candy Corn | 86782 |
| SD | Jolly Ranchers | 24128 | Starburst | 21827 | Candy Corn | 15827 |
| TN | Tootsie Pops | 56123 | Salt Water Taffy | 50983 | Skittles | 42827 |
| TX | Starburst | 902918 | Reese's Cups | 889827 | Sour Patch Kids | 690987 |
| UT | Tootsie Pops | 403727 | Candy Corn | 318772 | M&M's | 241726 |
| VT | M&M's | 36543 | Skittles | 28938 | Milky Way | 19928 |
| VA | Hot Tamales | 153729 | Snickers | 151728 | Tootsie Pops | 123674 |
| DC | M&M's | 24770 | Tootsie Pops | 21673 | Blow Pops | 19827 |
| WA | Tootsie Pops | 167289 | Salt Water Taffy | 120982 | M&M's | 113728 |
| WV | Blow Pops | 38772 | Hershey's Mini Bars | 36279 | Hot Tamales | 30988 |
| WI | Butterfinger | 104829 | Starburst | 102981 | Hot Tamales | 89635 |
| WY | Reese's Cups | 23978 | Salt Water Taffy | 22503 | Dubble Bubble Gum | 18782 |
So, what candy do people in your area like? If you get the wrong thing, the consequences could be dire. The inverse of treat is trick, as we all know. Streaming TP from your tree limbs? Ok hopefully kids in your neighborhood wouldn’t do that. But the adults might :|
So how did we do? Did your personal favorite match your state?
Leave a comment and let us know!
For more info or press inquiries contact Ben at: ben@candystore.com
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